thisisneverthat®

thisisneverthat® is a groundbreaking fashion label helmed by Nadan Cho, Jonkyu Choi, and Inwook Park. Famed for its seamless blend of technical ingenuity and urban fashion, the brand excels in integrating performance fabrics like Pertex and GORE-TEX, earning recognition from the G.O.R.P. community. Notably, thisisneverthat® secured a coveted GORE-TEX license, resulting in a collection featuring GORE-TEX INFINIUM and WINDSTOPPER designs. Beyond technical innovation, the brand seamlessly fusing culture, technology, and style, thisisneverthat® is a paragon of contemporary fashion that defies expectations.