Miu Miu

The name MIU MIU, inspired by Miuccia Prada's family nickname, represents a distinct personality in the fashion world. It is often considered as Prada's youthful and more spirited sister brand. MIU MIU has a special appeal to a younger, trendier audience, setting it apart from Prada, which enjoys a broader customer base encompassing both the younger and older generations.